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H&M Q1 Sales Down 10%, But Sharp Profit Rise Calms Investors

By Forbes March 26, 2026 Neutral
H&M Q1 Sales Down 10%, But Sharp Profit Rise Calms Investors
Sales at global fast-fashion apparel retailer H&M Hennes & Mauritz fell by 10% in its fiscal first quarter as stores continued to be closed, but the company has steered a course to greater profitability during a period of cautious consumption. While the stock dropped by almost 6% at the market opening, it recovered to close down 2.2% (CEST).
Sales at global fast-fashion apparel retailer H&M Hennes & Mauritz fell by 10% in its fiscal first quarter as stores continued to be closed, but the company has steered a course to greater profitability during a period of cautious consumption. While the stock dropped by almost 6% at the market opening, it recovered to close down 2.2% (CEST).