Miner Company
Sazerac to invest in cocktail brand SIPMARGS backed by TikTok star Alix Earle
Spirits company Sazerac has agreed to invest in canned cocktail brand SIPMARGS, which counts social media influencer Alix Earle as an investor, as the Buffalo Trace Bourbon maker continues to pursue Gen Z consumers, the company told Reuters on Wednesday.
Spirits company Sazerac has agreed to invest in canned cocktail brand SIPMARGS, which counts social media influencer Alix Earle as an investor, as the Buffalo Trace Bourbon maker continues to pursue Gen Z consumers, the company told Reuters on Wednesday.